The insights world is going through a transformation. Consumer needs, wants, expectations, and preferences are changing fast, markets are fragmenting, and companies need to understand their customers better and faster to stay competitive.
Ipsos’ Future of Insights series looks at how companies can transform their Insights business. The second paper in the series, Value Of Insights: Moving To Impact shares that the level of impact the insights function has, and with that the demonstration of value, is largely depended on the company culture. Companies have access to a wealth of behavioural and usage data, and insights teams should combine information from all available data sources to uncover new insights and advise stakeholders on relevant next steps. It is essential for CMIs to have a broader view of everything that is available and to use it to enrich any piece of analysis so that business questions are answered in a broader and more customer-centric way.
This is what Ipsos calls Consumer Consciousness.
Read our newest whitepaper in the series: 'Closing the consumer consciousness gap: put people at the heart of your decisions'.
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Against the backdrop of the pandemic and the need to understand the changing dynamics of consumer attitudes and behaviours, there is a real opportunity for the insight function to transform and elevate.
The Future of Insights series is based on the rich discussions with our clients globally about how organisations are evolving to harness the power of data and technology for better insights, and the challenges they face on this insights journey.
To elevate the impact of Insights, Ipsos Netherlands organizes a series of roundtables to discuss the changing role of professionals, the need to become consumer conscious, the benefits of collaboration, and best practices for measuring the impact of research.
There will be limited seats available for the roundtable sessions. You can request a seat for your preferred session below.
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers. With offices in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts globally with local knowledge to deliver top-quality research.
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